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Why Radio?
Radio advertising remains one of the most cost-effective and trusted channels in the UK. With over 89% of the UK population tuning in weekly, it offers powerful reach and frequency. According to Radiocentre, radio delivers £7.70 ROI for every £1 spent—outperforming TV, press, and online in efficiency. It builds brand awareness fast and drives immediate response.
- High Trust Levels: Radio is one of the most trusted advertising mediums, with listeners more likely to view brands heard on air as credible and reliable.
- Local & National Reach: Easily target specific regions or go nationwide—ideal for brands looking to scale or stay hyper-relevant.
- Supports Other Channels: Radio boosts the effectiveness of other media, increasing brand recall by 15% when combined with digital or TV campaigns.
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